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Hi SJ, If you’re involved with one of the ‘good’, honest’ branches of one of...

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Chris

Hi SJ, If you’re involved with one of the ‘good’, honest’ branches of one of these franchises that’s being criticized on this blog, and suffering as a result of bad practices by other branches, then I have a lot of sympathy for you. I’ve said in earlier posts that when talking about a franchise builder people should always be careful to specify the branch they are talking about, as not all are the same. Of course they should make their comments as fair and reasonable as possible, and also try to avoid what’s called the ‘halo’ effect in reporting performance. I mean to not let one or two defects blind you to all the good aspects. Tell the whole story, good and bad. But at the same time remember that franchise builders presumably hope to benefit from trust generated by name recognition and national advertising. So of course you also suffer if the brand gets a bad name for some reason. You can’t have the upside without the downside. You need to put pressure on your franchise owner to get the bad boys in your group to up their performance. If you or they can’t do that then get out of the franchise and use another name.
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